Who do we work with?

Pat Creedon Design, Inc. works with a select group of clients, primarily financial professionals and small company owners, who want better branding that will result in better customers for all that they offer.

How do we do it?

By taking on projects, starting with providing top-notch, relatable content to brand-specific design, printing if needed, and email campaigns, we take care of the details so our clients can concentrate on what they do best.

When can we start? Whenever you’re ready.

Let us take your thought leadership and branding projects off your plate so you can focus more effectively on your business and reach your goals sooner. Get in touch today!

Welcome

Don’t you love it when plans change?

Ever find yourself going along, as usual, making plans, carrying them out, making more plans, then suddenly you hit a roadblock? It’s like the time I went to my favorite ice cream shop to buy my favorite ice cream pie and I found it had been replaced by a running shoe store! So I did the next best thing, I bought running shoes! I had a moment of frustration then a moment of clarity. It occurred to me that I really needed new sneakers and I didn’t need ice cream 🙂

roadblockIt was a good decision. Later on, I hit another roadblock when a fulltime position I had been in for five years was eliminated in company-wide layoffs. That gave me the incentive to concentrate on my growing business fulltime! It was alarming in its abruptness but once I got past that I was really excited about the new life I could begin. Plus those sneakers came in handy since I get to take walks in them every day, as I make my own schedule now.

When have you ever run into roadblocks in life and had to rethink your plans? Did it alarm or frustrate you? Were you able to roll with it? How has it changed things?

I like being there for fledgling and established small companies that are at the crossroads trying to build something good. I can relate because I am working at doing that myself!

A colorful business growth idea!

I was driving down a highway one morning recently when I saw a tractor on the grass that had been left there, probably by whoever had been cutting the grass with it. It was a distinctive green color so I thought, “that must be a John Deere tractor”. From where I was passing at a good clip, there was no way for me to know for sure what brand of tractor that was, except by the color. What a great idea for that company to have branded with that distinctive color.

With clients, I worked with at an agency, keeping color consistency for their brand was a must. Major brands know that their particular color very effectively sets them apart, either in the supermarket aisle or in ads, signage, and in the rest of their collateral.

 

Logo design using green for 14 day challenge promotion

Logo design for packaging using green for a 14-day challenge promotion

 

So when I work with my clients at Pat Creedon Design, I suggest that they consider color in their branding, it can get attention as well as an immediate association with your company if used consistently over time. Their color can then help grow their small brand into a bigger one and even a trusted one over the long term!

Design Unlimited

When it comes to graphic design help for your business, why limit yourself? I recently worked on logos, handouts, flyers, invitations, PowerPoint presentations, white papers, nametags, car magnets, direct mail, email marketing campaigns, and business card designs. Not to mention a 175-page book.

Over the course of my career, I never limited myself when it came to designing whatever was needed. I got to try my hand at all kinds of graphic design projects, from tiny toothbrush package inserts to giant building-sized billboards. I’ve even designed the panels of trucks a couple of times.

 

Truck

Truck design

Having worked successfully on all of these projects gives me a breadth of experience I can bring to my current and future clients, no matter what graphic design needs they have for their businesses.

Designed to Grow

We visited a garden over the weekend. We belong to The Garden Conservancy and so we hear about local homeowners who have opened up their gardens to the public on certain days of the year. This local garden has acres and acres of woods with all kinds of daffodils in bloom.

elmwooddaffs2018

A couple stopped my husband and I and asked if this was created recently or over a number of years. I said that we had been coming to visit it when it was open for over ten years. It was like this then but has grown. They’ve added more trails and more daffodils over the years making it worth coming back to year after year. They were so impressed with our knowledge when we answered some more of their questions that they joked that they wanted to offer us a tip!

This garden was designed to grow, bringing serenity and awe to many. I aim to do that with graphic design for businesses I work with now and for years to come!

Cars, Caffeine, ​and Creativity

Today our town hosted Caffeine and Carburetors, a car show held several times a year by the local coffee shop, Zumbach’s. I’ve always loved cars and my morning coffee so I went to admire the many exotic and vintage cars throughout New Canaan, CT, where I live and work.

Pat Creedon

Photo by B. Christopher

I invited two of my siblings and we had a really nice time wandering around, catching up, and having lunch at the local diner. We are all in our own creative businesses and so can commiserate about our ups and downs. My take on the car shows is that they bring people together as well as bring business to the coffee shop and other businesses and restaurants in town. I like the creativity of following a passion like the love of cars and using it as a way to promote one’s business. It works so well because it provides a kind of a service to car lovers. My brother says this is always the best car show around that he’s seen. He’s come a few times to see it.

Three Reasons to Learn Something New (Part 3)

In my last two posts I explained the first two reasons to learn something new:

1. It Opens Up New Opportunities
2. Helping Others Helps Us

So now on to reason number three:

3. We Can Make New Friends

When learning web design on my own, besides creating a website for myself to practice, I saw a chance to design one for a non-profit I was interested in. I offered and they gladly allowed me to do a whole new design and keep it updated for them, both really valuable experiences. While I was working with the group I made friends with one of the other volunteers there. She and I had the group in common but it grew from there when we realized other things we both enjoyed things like foreign films and travel. She became my main movie-going buddy and she also took a trip to San Francisco with me to see a friend I had out there when my husband wanted to stay home. The website was a success while the non-profit lasted and our friendship has outlived both!

Wildlife Rescue Groups' website

Design and development of a local wildlife rescue organizations’ website.

Have you thought of other good reasons to learn something new? If so, please talk about it in the comments. Whether it leads to new opportunities, ways to be more helpful or lasting friendships as it has in my case, or none of the above, you still have learned something new!

Three Reasons to Learn Something New (Part 2)

The second reason to learn something new is for helping others. As I mentioned in my last post the​ InDesign skills that I learned mostly on the job at my business made me the go-to coworker at my day job. In other words, because I had gotten pretty good at the program I was then able to help people who needed it.

2. Helping Others Helps Us

Back when the internet was new to most of us, I was working for an advertising and promotion agency. I foresaw that learning web design would be a useful skill to have. My boss at that job was not seeing it that way so I had to learn it on my own. Eventually I convinced him to cover the cost of a course on HTML. With that class (on a series of CDs) I was able to get up to speed enough to design our first website.

Marketing Company Website

A previous employer’s first website.

Once the site was up and running the Account Execs could sell the agency’s “expertise” to our clients. It wasn’t long before I was designing the first website for Hellmann’s Mayonnaise, one of our biggest clients.

 

web-designs-Hellmanns

 My design for Hellmann’s first website.

That says to me that learning something new can have real career advantages, even if you do it mostly on your own time and on your own dime. I was at that job 10 plus years after that and I look back on the experience when I need motivation to invest time and money into learning something new today.

 

Next Week: Reason Number 3 To Learn Something New!

Three Reasons to Learn Something New

In my own business, I have to be open to learning something new pretty often. It’s because opportunities come up that require a different skill than I have but that I can acquire without much effort if I want to. That brings me to this blog post on three reasons to learn something new. The first is below. The next will appear in my next two posts so stay tuned.

1. It opens up new opportunities

Like I said, sometimes I get offered a new assignment that is not something I’ve done before. So I open up my Lynda.com account and search for the courses they have on it if available. Then I start learning!

Learning by doing

I just got a job revising an ad created by another designer in a program named Sketch. It’s a program I’d learned about once and knew would be a good one to add to my skill set. I would need to get the program to do the job and luckily my client agreed to pay for half of the cost. Then I dove into the online course on it and learned enough to do the project.

Sketch welcome

Sketch, a Mac-only program

Learning has career benefits

Up until 2012, I had only a beginner’s knowledge of Adobe InDesign. In a past job, I worked in QuarkXpress. That was great because it helped me land a job at a corporation’s in-house advertising department that used that program. In my business though, I knew I needed to get up to speed on InDesign, which seemed to be becoming the industry standard. So I learned it by doing all my client work in it. As it happened I was getting several projects that involved longer documents like white papers and ebooks. That helped me at the day job when they gradually switched over to InDesign. I was quickly becoming the go-to expert my co-workers relied on when they couldn’t figure something out.

Thanks in part to the way learning something new opened up opportunities for me I was able to take on the challenge of growing my business, enough to do it full time now!
(To be continued.)

SaveSave

SaveSave

SaveSave

Do you drive away customers inadvertently?

You may have a website that is fine and informative and otherwise gets the job done but there may be areas in it that could improve. Is it responsive—meaning adaptable to smaller screens like smartphones and tablets? If not that can turn away customers since over half of internet traffic comes from mobile devices these days.

Modern tragedy, pastel of cracked iPhone

Don’t have a site that breaks on mobile devices!

 

Or it may be something small and not that noticeable that bothers the people you are trying to target. Do you drive away customers inadvertently?

I know that when I encounter a site that takes too long to load I’m out of there. Or if music or a video starts to play the moment I land on the site and I didn’t expect it I’m gone. Then there’s the website that has the navigation in a different place on every page. That could definitely frustrate a would-be client/customer. These are some of the examples of ways your website could be driving away the people you want to attract.

If a feature is off-putting to your audience it’s not worth keeping. We can look at your site and recommend the tweaks needed to remove anything getting between you and your customers. It may be an easy fix and just the thing to get your business website helping instead of hurting you!

Graphic design, who needs it?

I was recently at the dentist and I saw a sign that said: “You don’t have to floss every one of your teeth, just the ones you want to keep.” When it comes to graphic design, not all businesses need it, just the ones that want to keep going! That’s because without it that business is presenting an unprofessional face to the world that sooner or later will hurt it and maybe even cause it to sputter out. Not all businesses will die out. I have a client that has had a title search business for several decades. He works with other businesses that need his services. By word of mouth, a steady stream has come his way so no logo or other branding has been needed. (He calls me because I tutor him in Word 2010.)

But his is an exception. Most businesses need branding to show they’re serious about their service or product. I’ve done the graphic design for many different well-known brands over the years. I use those experiences to bring graphic design help to small businesses, individuals, and entrepreneurs. It provides the professional edge to companies, giving them the confidence to go after better clients and gain loyal customers.

I floss all my teeth because I want to keep all of them. (I’m funny that way.) If you want to keep your business going then we can help you with that. And I promise working with us will be a lot more fun than flossing!

SaveSave

SaveSave