Who do we work with?
Pat Creedon Design, Inc. works with a select group of clients, primarily financial professionals and small company owners, who want better branding that will result in better customers for all that they offer.
How do we do it?
By taking on projects, starting with providing top-notch, relatable content to brand-specific design, printing if needed, and email campaigns, we take care of the details so our clients can concentrate on what they do best.
When can we start? Whenever you’re ready.
Let us take your thought leadership and branding projects off your plate so you can focus more effectively on your business and reach your goals sooner. Get in touch today!
Did you know how important it is to brand your company consistently with web, print, and social media? Get this right and you will have a company look and feel that will reassure customers and potential customers that you take your company seriously.
I understand how difficult this can be. I started my company back in 2010 without a plan for how to brand it. I of all people should have known better since my business plan was to brand small companies! But it’s easy to get caught up in the moving parts and forget to look at the overall picture. I created a look I liked for my business card and some print materials.
Then an ad opportunity came along so I created another look for that.
An Ad for My Company from 2010 or 11
I had a website to match for a while that I based on a template I liked.
My old Website
But then I wanted to add WordPress to my skills and the theme I liked was a different look again. It may be time (Ok it is time) to use my skills to create a consistent brand for myself. I will keep you posted on that.
How should you do it?
That’s where I encourage you to learn from me and not do it the way I did. Instead let Pat Creedon Design give your brand the look that suits it, or work with the one you have to get that professional consistency across all your materials whether printed or online. With a website (preferably with a blog), a Facebook page, a Twitter page and your LinkedIn company page branded with the logo, colors to match your brand look and feel, consistent fonts and a good photo you’ll be on your way!
Unless you are a Graphic Designer!
DIY is big. It even has a cable channel (that I watch all the time). But Do It Yourself design of logos, ads, brochures, and even websites when it’s the branding and promotion of your own business? Not a good idea.
Would I write my own song? No!
I just got a music composer as a client. She has been my client before when I designed her first CD cover and insert. I’ve never written a song, whereas Monica has written many. I wouldn’t know where to begin.
Well maybe I’d try to learn an instrument first or learn to read music! But even with some rudimentary knowledge like that I doubt a song will be penned by me anytime soon.
Have computer, will DIY your design?
If you’ve never designed a brochure, logo, website or ad where would you start? You have a computer and know how to use it, but is that enough to start designing your business materials? Maybe not. If I needed a song written I would not rely on myself to do it. I’d definitely find an experienced songwriter. If you need promotion or branding, your business will definitely benefit from hiring an experienced Graphic Designer. It’s worth it!
And it may be the difference between gaining business and losing out.
There is a fact that most business owners don’t know that is critical to their marketing. I have an example below from a major company that should know better.
Have you ever seen something printed that looked jagged and strange? This is from a flyer I got a while back:
It was an obvious mistake since we all know that logo is not supposed to look like that.
But what caused it to print like that? The problem was low resolution of a bitmap image.
There are two types of images used in printing, vector and bitmap. Vector is done in programs like Adobe Illustrator and it can be resized up and down with no issues. Bitmap images have to have a certain number of dots per inch (or resolution) to reproduce in print correctly (usually 300 dpi or more). Many people pull a logo or other graphic off their website send it to their graphic designer and say here, put this on my print materials. They don’t realize that the resolution on the web is much lower (usually 72 dpi) than what is required to print something with ink on paper. Of course why should they know that? It’s a piece of knowledge we graphic designers need to do our jobs right but other business owners are very often not aware of it.
Why is this important to any business?
It’s important because knowing the difference between vector and bitmap can make or break your marketing materials. With the wrong type of image or the wrong dpi in logos and images your print materials and ads can go out looking very unprofessional, hurting your image and potentially hurting your bottom line!
If dpi, vector, bitmap, resolution are like another language to you then allow us to keep your print materials looking as perfect and professional as your business deserves!
I received a printed copy of the book Liquidity and You. I designed the printed book’s interior. If you would like a quote to have your book designed just send me an email and I’ll get in touch.
Book Design, Chart
Book Design, Chart Design
Changing tab stop types
When setting tab stops in the Tabs panel, you can cycle through the four kinds of stops (Left-Justified, Right-Justified, Center-Justified, and Align to Decimal or Specified Character) by simply Option/Alt-clicking on any placed stop.
To create a set of repeating, equally spaced tabs across a paragraph, right-click on the tab stop and select Repeat Tab from the contextual menu.
I was in a coffee shop the recently where I picked up this little flyer for a flea market.
Flea market flyer
I like the colors and the fun design. But as I read it I realized it’s missing a vital piece of information. Where is this taking place? There’s only a photo and the town name on it to give me a clue. I don’t know the building in the photo though so there’s no way for me to get there even I wanted to. That made me think about why just having pretty type, pictures and color on a page is not enough. For graphic design to serve its true purpose, it must communicate effectively. If this had that piece of information it would have been very effective because the design got my attention which is half the battle.
Do not get distracted from this topic by going to check out that message that just popped up or seeing what’s going on at Facebook! I have found a way to streamline my thoughts so they stay on topic for the length of time I need to get things done. The best way I do that is to time activities. I literally set a timer in my smart phone and work on say a client project for a set amount of minutes. Then I take a another timed interval to do something business-related like filing jobs such as I mentioned in last week’s blog. Of course I also need a fun break because all work and no play makes for a dull day! This way to reduce distractions works for me. What works for you?
I keep a special file folder for ongoing work, trying always to put in what’s latest. That way when a client refers to something like that last PowerPoint or the white paper I did for them I can find it right away, even if they reference it by some other name.
I file using job numbers and I invoice that way too. I don’t expect my clients to name things the same way I do though. So by keeping up with my filing of what’s latest, it helps me keep from spending more time trying to track something down than actually working on it. (Which used to happen more often than I care to admit!) But it can take time to file and when I’m busy it’s not a priority. However, I can do it in short spurts between other things to keep it from being too tedious. Then when the effort pays off with time savings later it reinforces the motivation to keep on top of it. Well, I’ve got to get back to filing now!