Pat Creedon Design, Inc. works with a select group of clients, primarily financial professionals and small company owners, who want better branding that will result in better customers for all that they offer.
How do we do it?
By taking on projects, starting with providing top-notch, relatable content to brand-specific design, printing if needed, and email campaigns, we take care of the details so our clients can concentrate on what they do best.
When can we start? Whenever you’re ready.
Let us take your thought leadership and branding projects off your plate so you can focus more effectively on your business and reach your goals sooner. Get in touch today!
If you’re like me and are a visual person then Pinterest will be for you. I was introduced to it by a fellow Graphic Designer at my previous job and I took to it right away. I often do searches on it because the many visuals that come up make it easier to choose the link most likely to answer my query. When I find something out that others might find useful too and that I may want to refer to later I post it on one of my boards. If you’d like to visit my boards and perhaps follow me there this link will take you to one I created on Design: http://www.pinterest.com/pmcreedon/design
It’s the time of year when I realize that if I want the silver to look shiny again I’d better polish it. We have accumulated a lot as most of the rest of the family on both sides have left or given it all to us, not wanting the hassle of cleaning it themselves. But I love shiny objects and it’s worth it to me to take the time to get that shine.
My parents got this for their 25th Anniversary. It could use a lot of shining up!
In business, though shiny objects refer to those ideas that get our attention to the detriment of the goals we’re striving for. If you have lots of great ideas it can happen a lot! I know in my case that it’s a real challenge. So I am working on narrowing down my focus to be the go-to graphic designer for Wealth Managers that need to publish white papers and books to demonstrate their thought leadership. I can still work with all kinds of other clients if they fit my schedule and skill set of course. However, the website, emails and other marketing I end up doing should be centered on that goal. If you fit that description please get in touch! If you aren’t in that category get in touch too and I’ll see if I can help or know someone who can.
I know you are on the web and findable on Facebook as well as other social media sites but do you have a business card? If not then consider getting one tailored to your brand so that it’s handy to give out when face to face with a client prospect or anyone you want to stay connected with.
I mention it because I have been handing mine out over the last few months and realized that I’m almost out. Before creating the final file though I made sure to get a company email address to look more professional. All the emails will still go to my mac.com address but I now feel more committed to the business I started back in 2010!
Here are examples of three I’ve designed recently for clients:
Ever find yourself going along, as usual, making plans, carrying them out, making more plans, then suddenly you hit a roadblock? It’s like the time I went to my favorite ice cream shop to buy my favorite ice cream pie and I found it had been replaced by a running shoe store! So I did the next best thing, I bought running shoes! I had a moment of frustration then a moment of clarity. It occurred to me that I really needed new sneakers and I didn’t need ice cream 🙂
It was a good decision. Later on, I hit another roadblock when a fulltime position I had been in for five years was eliminated in company-wide layoffs. That gave me the incentive to concentrate on my growing business fulltime! It was alarming in its abruptness but once I got past that I was really excited about the new life I could begin. Plus those sneakers came in handy since I get to take walks in them every day, as I make my own schedule now.
When have you ever run into roadblocks in life and had to rethink your plans? Did it alarm or frustrate you? Were you able to roll with it? How has it changed things?
I like being there for fledgling and established small companies that are at the crossroads trying to build something good. I can relate because I am working at doing that myself!
I was driving down a highway one morning recently when I saw a tractor on the grass that had been left there, probably by whoever had been cutting the grass with it. It was a distinctive green color so I thought, “that must be a John Deere tractor”. From where I was passing at a good clip, there was no way for me to know for sure what brand of tractor that was, except by the color. What a great idea for that company to have branded with that distinctive color.
With clients, I worked with at an agency, keeping color consistency for their brand was a must. Major brands know that their particular color very effectively sets them apart, either in the supermarket aisle or in ads, signage, and in the rest of their collateral.
Logo design for packaging using green for a 14-day challenge promotion
So when I work with my clients at Pat Creedon Design, I suggest that they consider color in their branding, it can get attention as well as an immediate association with your company if used consistently over time. Their color can then help grow their small brand into a bigger one and even a trusted one over the long term!
When it comes to graphic design help for your business, why limit yourself? I recently worked on logos, handouts, flyers, invitations, PowerPoint presentations, white papers, nametags, car magnets, direct mail, email marketing campaigns, and business card designs. Not to mention a 175-page book.
Over the course of my career, I never limited myself when it came to designing whatever was needed. I got to try my hand at all kinds of graphic design projects, from tiny toothbrush package inserts to giant building-sized billboards. I’ve even designed the panels of trucks a couple of times.
Having worked successfully on all of these projects gives me a breadth of experience I can bring to my current and future clients, no matter what graphic design needs they have for their businesses.
We visited a garden over the weekend. We belong to The Garden Conservancy and so we hear about local homeowners who have opened up their gardens to the public on certain days of the year. This local garden has acres and acres of woods with all kinds of daffodils in bloom.
A couple stopped my husband and I and asked if this was created recently or over a number of years. I said that we had been coming to visit it when it was open for over ten years. It was like this then but has grown. They’ve added more trails and more daffodils over the years making it worth coming back to year after year. They were so impressed with our knowledge when we answered some more of their questions that they joked that they wanted to offer us a tip!
This garden was designed to grow, bringing serenity and awe to many. I aim to do that with graphic design for businesses I work with now and for years to come!
Today our town hosted Caffeine and Carburetors, a car show held several times a year by the local coffee shop, Zumbach’s. I’ve always loved cars and my morning coffee so I went to admire the many exotic and vintage cars throughout New Canaan, CT, where I live and work.
Photo by B. Christopher
I invited two of my siblings and we had a really nice time wandering around, catching up, and having lunch at the local diner. We are all in our own creative businesses and so can commiserate about our ups and downs. My take on the car shows is that they bring people together as well as bring business to the coffee shop and other businesses and restaurants in town. I like the creativity of following a passion like the love of cars and using it as a way to promote one’s business. It works so well because it provides a kind of a service to car lovers. My brother says this is always the best car show around that he’s seen. He’s come a few times to see it.
When learning web design on my own, besides creating a website for myself to practice, I saw a chance to design one for a non-profit I was interested in. I offered and they gladly allowed me to do a whole new design and keep it updated for them, both really valuable experiences. While I was working with the group I made friends with one of the other volunteers there. She and I had the group in common but it grew from there when we realized other things we both enjoyed things like foreign films and travel. She became my main movie-going buddy and she also took a trip to San Francisco with me to see a friend I had out there when my husband wanted to stay home. The website was a success while the non-profit lasted and our friendship has outlived both!
Design and development of a local wildlife rescue organizations’ website.
Have you thought of other good reasons to learn something new? If so, please talk about it in the comments. Whether it leads to new opportunities, ways to be more helpful or lasting friendships as it has in my case, or none of the above, you still have learned something new!