Build Your Business by Design
I know that you have a passion for what you do and for the impact you want to make on other people through the work you are uniquely qualified to do. I’m the same way. Unfortunately, passion and even skill and expertise aren’t enough to fill your practice with ideal, high-paying clients.
You must have an authentic, professionally branded presence.
Design that appeals to and attracts clients that you love, consistently, is a skill you need to master (or hire) if you want a successful business.
But wait, you never signed up to be a designer!
perhaps you have hired graphic designers in the past but have been less than satisfied because of price vs. what was delivered.
the designer disappeared at a crucial moment.
there were areas you didn’t understand that were never explained…
There must be an easier way!
Well, there is and I can help. Learn more here.
Or if you already know what you want, contact me here!
You’ll want to see what my other clients have said either way by going here.
This is my town’s Chamber of Commerce, where I am a proud member
If you do work for various clients like I do then you feel the need to archive the work once in a while. I have to set aside time to do it weekly, otherwise, it gets to be pretty cluttered, whether on the hard drive or in my storage areas. Plus it’s a good practice to return the archived work to the client for their records as well. Some take it on a CD or thumb drive, some like it in a zipped file provided via FTP or similar in my case.
It’s an Easily Forgotten Task
I have had clients who wanted something a previous designer worked on updated by me but that were never provided with the final files. It’s not a good reflection on that designer and it makes my job harder. But I can understand how it happens. Clients rarely know what files will potentially be needed by future vendors. Therefore they leave it up to us to know and make sure they get what they paid for. After a project is complete though, it’s hard to remember who needs what and to keep track of getting it to them in a timely manner. In other words, it could easily fall through the cracks! Do you have a system for archiving jobs? Does it work well for you and your clients? Let me know in your comments below.
Thinking about who to approach to grow your business can be tricky. I’ve been reading up on it lately and I came up with 5 steps to do it for my own business. But for example purposes, I’m going to use myself as the best or ideal client for a business that say, sells makeup.
- The business owner first thinks I want to sell makeup to everyone!
- But wait, only some people wear makeup. So drill down to everyone who wears makeup.
- If I were the target though I won’t buy just any makeup. If you drill down to just people who wear makeup with natural ingredients then you’d get my attention.
- Still, if I’m a busy entrepreneur I will be looking either online or in a natural food store, I’m already in, buying other products.
- So to target someone like me your product has to have natural ingredients and preferably be sold in a natural food store. Simple right?
How do you find your best client? Let me know in the comments below.