A great way to get your business found on the web is to have a website and a Twitter page, Facebook Fan page and LinkedIn profile. Those are really the 3 basics to start with when you want to have a chance at rising in the search engines to the first page. In other words for good SEO. The branding that goes on all 4 should be consistent in colors, typefaces and logo design. That way your customers can tell immediately that they are in the right place. For example, I designed a website with a blog, a Facebook Fan page, a Twitter page and LinkedIn profile page for a client that was starting a Personal Training business. It had his logo, a color scheme that had his brand look and feel, consistent fonts and his photo. This was then carried through all his print materials as well to create a total brand look for his business. He updated his Facebook page and sent people to his website where they could find out more. Then the plan was to build up his blog and get some followers on Twitter and connections on LinkedIn. He changed careers before getting to that though but he still has it to do on the side or go back to anytime.
If you aren’t in the design business then hiring a design firm like Pat Creedon Design is your best bet for implementing this effective brand strategy. I don’t try to do personal training because though I know how to exercise I wouldn’t never presume I know how to show anyone else how to get fit. But I do know graphic design, web design and branding from decades of experience. To get a quote email me at firstname.lastname@example.org.