As I surf around the web I find sites that are fine and informative and otherwise get the job done but there’s something that bothers me about them. It may be something small and hardly noticeable but it makes me wonder if it bothers others that they are trying to target. And do they drive away customers inadvertently? I know that when I encounter a site that takes to long to load I’m out of there. Or if music starts to play the moment I land on the site and I can’t find a mute button immediately I’m gone. Sites that have a Flash intro when I’m looking at them on my iPhone also bug me because a big gray box appears where there should be content. I was recently on a website that had the navigation in a different place on every page. That could definitely frustrate a would be client/customer. These are some of the examples that come to mind. Can you think of others?
A feature that may be off-putting to your audience is not worth keeping. Instead get a web designer to look over your site and make the tweaks needed to remove anything getting between you and your customers. But don’t delay, since it’s easy to fix and may be just the thing to get your business website helping instead of hurting you!