Schedule Your Marketing Efforts

I have several clients that must be pretty busy with their businesses (I assume) because I never hear from them even though we have ongoing projects. I know it couldn’t be because they are neglecting their marketing efforts, and yet…

Try the Ten Percent Solution

If a business wants to keep top of mind with its clients then I suggest they spend at least 10% of their time marketing their company. That’s 1 day out of every 10 work days devoted to promoting the business, reconnecting with past clients, following up with current clients, developing campaigns, etc. It’s important to schedule it like that so it doesn’t fall through the cracks causing business to dry up! Social Media Marketing is part of that as well but should be included in the schedule more often, as in daily. Effective scheduling of marketing efforts really pays off and should be part of every business plan.