The Case of the Jagged Logo

Have you ever seen something printed that looked jagged and strange? Here is an example from a flyer I got a while back:

pixelatedLogoIt was an obvious mistake since we all know that logo is not supposed to look like that. But what caused it to print like that? The problem was it was too low resolution. There are two types of images used in printing, vector and bitmap. Vector is done in programs like Adobe Illustrator and it can be resized up and down with no issues. Bitmap images have to have a certain number of dots per inch to reproduce correctly. Many people pull a logo or other graphic off their website send it to their graphic designer and say here, put this on my print materials. They don’t realize that the resolution on the web is much lower than what is required to print something with ink on paper. Of course why should they know that? It’s a piece of knowledge we graphic designers need to do our jobs right but other business owners know their own industries not ours. So I tell my clients to get me the original or something as close to the original as possible so it can look as good as possible. I’ve gone as far as recreating graphics and logos from scratch to get the quality needed if they couldn’t find or otherwise access better images. It’s part of being the best partner to my clients as I can be in my area of expertise.

If dpi, vector, bitmap, resolution etc. are like another language to you then allow us to keep your print materials looking as perfect and professional as your small business deserves!

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Thoughts on DIY Design

I’ve never written a song. I wouldn’t know where to begin. Well maybe I’d try to learn an instrument first or learn to read music! But without even some rudimentary knowledge like that I doubt a song will be penned by me anytime soon. If you’ve never designed a brochure, logo, website or similar where would you start? You have a computer and know how to use it, but is that enough to start designing your business materials? Maybe not. If I needed a song written I would not rely on myself to do it. I’d definitely find an experienced songwriter. If you need a design to promote your business or brand then find an experienced Graphic Designer. It’s worth it!

Keeping up with Design

I used to try running for exercise. It didn’t really take. I got as far as running a 5k once and not walking at any point during it, which was my goal. Once I accomplished that I no longer kept running as much and finally not at all. If I were to try a 5k run now there’s no way I could keep from walking a lot of it! Why? Because I’m no longer training to go that far. But I am keeping in design practice. I have a job designing every day plus I add to that with short learning sessions almost daily on Lynda.com. This keeps me ready for the next design project to come along. I’m in practice and have kept up design skills and an ever-growing knowledge of the programs I use. It gives me the confidence that I can take on any new project and run with it!

Learn to Update Your WordPress Blog

Smart business owners have both a blog and a website. Often it’s combined in an easy-to-update WordPress website. I brand these for some of my clients and they love them. They have built-in SEO and can easily have a custom URL attached to them. The great thing about these sites is that it’s something the site owner themselves can update.

There’s a bit of a learning curve to get used to the interface on the “dashboard” of WordPress. But once you get the confidence in your own ability to update your website it will only help your business. That’s because search engines are always looking for new content to rank websites higher. In other words, if you have a WordPress website and blog, keep it updated and you will have a definite edge for business growth!