Beware the Shiny Object

It’s the time of year when I realize that if I want the silver to look shiny again I’d better polish it. We have accumulated a lot as most of the rest of the family on both sides have left or given it all to us, not wanting the hassle of cleaning it themselves. But I love shiny objects and it’s worth it to me to take the time to get that shine.

silver

My parents got this for their 25th Anniversary. It could use a lot of shining up!

In business, though shiny objects refer to those ideas that get our attention to the detriment of the goals we’re striving for. If you have lots of great ideas it can happen a lot! I know in my case that it’s a real challenge. So I am working on narrowing down my focus to be the go-to graphic designer for Wealth Managers that need to publish white papers and books to demonstrate their thought leadership. I can still work with all kinds of other clients if they fit my schedule and skill set of course. However, the website, emails and other marketing I end up doing should be centered on that goal. If you fit that description please get in touch! If you aren’t in that category get in touch too and I’ll see if I can help or know someone who can.

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