If it’s free you’ll probably pay too much

Many business owners think that free is the best bet when it comes to marketing themselves. They find free stock images, they get a free website online, they do their own print materials free on their own computer. That can work for a while but there comes a time when if you’ve gotten everything for free, you’ve paid too much!

The reason I say that is you are forgetting some costs to factor in. What about the free images you picked showing up on a competitor’s website or mailing? Or the logo you made for free prints poorly on your ads because it’s the wrong resolution? These are the types of things that can drive away customers and cost your business money you don’t even know is missing.

Event branding
Event branding done when I worked at Ethan Allen.

Good branding by a professional branding and graphic design expert is money well spent. It has significant returns on the investment for years down the line. So don’t stint on the areas that seem so easy to get free. It’ll really cost ya!

That said, I understand the need to budget early on so Pat Creedon Design offers a cost-effective Business Basics package that will get you started on the right foot. Ask about it here.