Which font choices are best: plain or fancy?

Which fonts do you like best? It’s a very personal choice and it can help or hurt your business depending on what you choose. Here are some thoughts for how I picked.

With the designs I did for my clients below personality was important. I picked the fancy italic font for a more formal and feminine look, a plainer font for a sense of solidity such as this construction company benefits from, and I added some fun with a thick font all in lower case to show the approachability of this doctor.

fonts on business cards

Font choices on business cards I’ve designed all reflect the client’s personalities.

Imagine switching them up and you’d see that they would not have served each as well in conveying who they are and who they want to attract as clients!

If you would like help picking fonts for your next project, contact us today! We are happy to help.