I’ve found this to be a truth: that it can really help if you are persistent when you are in business. Whether it’s visiting a coffee shop twice a week (week after week—they know my usual there) to see if the owner is ready to hand off his menu design changes or digging deep into the code of a client’s website to find a way to get an update done, persistence pays off. I can’t charge for the persistent part of my job of course because it’s kind of a given. But when word of mouth gets me more and more clients and referrals I know my persistence is truly worth it!
Have you been persistent in trying to get a new client or in serving one you have or in just keeping in touch with a prospect? Tell me about it in the comments, I’d love to know!