…but a reliable graphic designer on your team is one of your best investments. Think about it. If you’ve ever struggled to pick colors. Or you have a client prospect but only a boring Word doc to present them your services. Or you know you would hit a lot more networking events if you only had a decent-looking business card to hand out. These are just some of the areas where an expert in graphic design could be invaluable.
A trusted design resource
Do you have such a person to call on? If not, talk to us. We can help because it’s our passion to help small businesses and entrepreneurs get more visible with professional branding that reflects who they are and gives them a leg up on the competition.
For about 6 years now I’ve been doing book design as well as branding for clients. I work with clients all over the country to design the covers sometimes and the inside always. They send me a proofread manuscript and I take it from there. Here are three reasons to write your own book:
It’s the best way to drum up interest in the media for who you are and what you do. Journalists love to have a hook along those lines to have a reason to put you on TV, a podcast, radio, what have you. It immediately says, expert. I know the moment someone says they’ve written a book about their passion, business, or industry I think they must have real expertise in that area. I may not get around to reading it (unless I’m designing it) but I will take it into account when referring them to others or hiring them myself. I know most others feel the same way.
The chances to be visible to your target audience goes up considerably. Especially if you use the book as a marketing tool, either by handing them out at your now much more frequent speaking engagements or through your website or otherwise online.
So carve out that time daily to get the writing done. It will be well worth it if getting your thought leadership out there is important to you!