Make sure your website is welcoming

Once these steps were new and welcoming. Not anymore!

I passed this old set of steps on a recent walk and it made me think about how many businesses let their website lapse to the point that no one but the most persistent stick around. If you have broken links, slow load time, a design that chokes on mobile, then your site is not welcoming to your customers. It needs to be cleared of these obstacles that gradually grew up to thwart visitors. It needs realignment with modern web standards or you won’t compete well in your market.

Look at your website with fresh eyes

Clear the cache and look at your website as if you were seeing it for the first time. Think about whether it appeals to you, welcomes you, informs you. If it doesn’t anymore, then think about an upgrade. You will have new confidence that your online presence is attractive and helps visitors to know what your business is about. Investing time now will reap benefits for years to come. To get a free website analysis just contact me and include the url. It’s a simple way to clear that path to your door to welcome newcomers your business!

Taking Time to Learn

It’s hard when your business slows down and you wonder where your next customer is coming from. Mine was going at a good clip the first part of this year when July came and suddenly I heard crickets. This was probably due to the rush to get in a vacation before any Covid variant-related lockdowns vs. anything to do with my business. Luckily I found a productive way to use the unexpected free time. I took four classes and four certification exams in four weeks! I am usually much more relaxed about courses I take online. But this was the schedule we were put on when I signed up with a cohort of like-minded students sponsored by the nearby town of Stamford, CT!

I’m on the right in this picture taken at the restaurant where we went to celebrate.

Four Certificates Achieved!

We met virtually and were shown a short presentation about the course and what to expect. Then one night a week we could go online to ask questions. It helped to have a tight schedule of one course and exam per week since otherwise I’m sure I would have put it off. The exams were quite difficult even though we could refer to our notes and review the course if we wanted to. I was happy (and somewhat surprised) to pass all four on my first try!

This may not be the ideal way for some to learn but it worked well for me. I had the down time to fit it in and so took the opportunity to add to my expertise. It should be a help when serving my clients’ needs because I can see how my graphic and web designs can sync with their overall digital marketing strategies.

Have you ever found yourself with some unexpected time off? Did you chooseto learn something? Was it online or in an actual classroom? Was it useful in your business? I’d love to read your comments!