Stop thinking you don’t need a vacation

Every small business owner needs a vacation. If you didn’t take one last year then it’s a good idea to take one this year. And if you can’t remember when you last took one then you must take one soon! I’m in that last camp I’m afraid. But next week starting Wednesday I’m taking a whole week off. I did arrange it over a weekend on purpose so as not to be gone too many business days but it still counts.

Tour books and maps

The trip has been planned for months as a road trip to see a friend in North Carolina who’s lived there a few years and has thoughtfully provided for me in advance by having a house with a guest room. I’m not bringing my laptop unless I have to and I’m hoping to connect with other friends in the area and on the way and way back. Some of whom are past or possibly future clients (by way of justifying this to myself). It is a needed respite from constantly working on my business and it’s an investment in myself and my well-being. So if you don’t see my blog posts for a few days you’ll now know why!

How using this program can hurt your business

You may be using this program for your marketing right now. You should stop. It’s called Word and it’s really not meant to create marketing materials. It’s a word processor. (Hence the reason it’s called Word.) Use it to send your designer all the content she needs to produce beautiful materials but please don’t use it to make those materials yourself.

Before and after event flyer
Event flyer before (created by the client in Word) and after.

It just says amateur, hobbyist, side hustle. If you are serious about your business, and I know you are, then hire someone who will take those word documents and rework them in a professional design program like Adobe InDesign. You won’t be sorry once you see the difference!