I was in a coffee shop the recently where I picked up this little flyer for a flea market.
Flea market flyer
I like the colors and the fun design. But as I read it I realized it’s missing a vital piece of information. Where is this taking place? There’s only a photo and the town name on it to give me a clue. I don’t know the building in the photo though so there’s no way for me to get there even I wanted to. That made me think about why just having pretty type, pictures and color on a page is not enough. For graphic design to serve its true purpose, it must communicate effectively. If this had that piece of information it would have been very effective because the design got my attention which is half the battle.
Have you ever seen something printed that looked jagged and strange? Here is an example from a flyer I got a while back:
It was an obvious mistake since we all know that logo is not supposed to look like that. But what caused it to print like that? The problem was it was too low resolution. There are two types of images used in printing, vector and bitmap. Vector is done in programs like Adobe Illustrator and it can be resized up and down with no issues. Bitmap images have to have a certain number of dots per inch to reproduce correctly. Many people pull a logo or other graphic off their website send it to their graphic designer and say here, put this on my print materials. They don’t realize that the resolution on the web is much lower than what is required to print something with ink on paper. Of course why should they know that? It’s a piece of knowledge we graphic designers need to do our jobs right but other business owners know their own industries not ours. So I tell my clients to get me the original or something as close to the original as possible so it can look as good as possible. I’ve gone as far as recreating graphics and logos from scratch to get the quality needed if they couldn’t find or otherwise access better images. It’s part of being the best partner to my clients as I can be in my area of expertise.
If dpi, vector, bitmap, resolution etc. are like another language to you then allow us to keep your print materials looking as perfect and professional as your small business deserves!
In a previous blog post I made the point that websites are today’s business cards. If that’s the case, do you want a business card for your business? Of course. Then you should also want a website that reflects your business. Being infinitely malleable your website is a much more flexible tool for describing your business than a business card. What would you pay for that?
Custom websites come in all price ranges but the web designer you end up with should be someone you feel comfortable with and can contact easily for changes, troubleshooting and updates. I often run into people who hired someone to do their website and now that they need them they don’t know how to find them. Or their web designer won’t return calls. That’s pretty frustrating. Pat Creedon Design is very accessible. I also offer graphic design so I can do the promotional materials, ads and direct mail for your business as well. The consistency in having one graphic and web designer on it all, plus the reliability of one contact, makes for a pleasant and smooth process for getting your new custom website.
LinkedIn is great for businesses. Use your profile to talk up your background, skills and services. Follow these 4 easy steps to begin reaping the benefits of a strong presence on LinkedIn.
1. Include some history about yourself and how you started your business.
2. Make sure your profile includes the “Who, What, Where, and Why” in a way that helps people understand and relate to your business.
3. Keyword your entire profile with the words that are common terms used to search for the services you offer.
4. Ask business associates and clients for recommendations. Do the same for them wherever possible.
I was just reviewing the list of people I sent post cards to about Paul’s August art show. One of them is our friend and fine artist, Chipp Wells of Westerly, RI. He passed away just a few days ago and we just found out. Chipp was something of a mentor to Paul as he began to try to get his art more noticed. I had met Chipp my first day in advertising and knew him as a kind, encouraging presence in a crazy industry. I was so happy for him when he declared he was retiring to paint New England scenery in Rhode Island and Massachusetts. We visited him at his studio on a river bank and got the tour. He said come back anytime and even stay there if we want. We will miss him a lot!