The Case of the Jagged Logo

Have you ever seen something printed that looked jagged and strange? Here is an example from a flyer I got a while back:

pixelatedLogoIt was an obvious mistake since we all know that logo is not supposed to look like that. But what caused it to print like that? The problem was it was too low resolution. There are two types of images used in printing, vector and bitmap. Vector is done in programs like Adobe Illustrator and it can be resized up and down with no issues. Bitmap images have to have a certain number of dots per inch to reproduce correctly. Many people pull a logo or other graphic off their website send it to their graphic designer and say here, put this on my print materials. They don’t realize that the resolution on the web is much lower than what is required to print something with ink on paper. Of course why should they know that? It’s a piece of knowledge we graphic designers need to do our jobs right but other business owners know their own industries not ours. So I tell my clients to get me the original or something as close to the original as possible so it can look as good as possible. I’ve gone as far as recreating graphics and logos from scratch to get the quality needed if they couldn’t find or otherwise access better images. It’s part of being the best partner to my clients as I can be in my area of expertise.

If dpi, vector, bitmap, resolution etc. are like another language to you then allow us to keep your print materials looking as perfect and professional as your small business deserves!

Custom Websites, Worth the Investment?

In a previous blog post I made the point that websites are today’s business cards. If that’s the case, do you want a business card for your business? Of course. Then you  should also want a website that reflects your business. Being infinitely malleable your website is a much more flexible tool for describing your business than a business card. What would you pay for that?

Custom websites come in all price ranges but the web designer you end up with should be someone you feel comfortable with and can contact easily for changes, troubleshooting and updates. I often run into people who hired someone to do their website and now that they need them they don’t know how to find them. Or their web designer won’t return calls. That’s pretty frustrating. Pat Creedon Design is very accessible. I also offer graphic design so I can do the promotional materials, ads and direct mail for your business as well. The consistency in having one graphic and web designer on it all, plus the reliability of one contact, makes for a pleasant and smooth process for getting your new custom website.