Stumbling into branding

PCD_branding

BEFORE Branding that includes binder spine, CD cover, an ad, email newsletter, identity, web, and Twitter pages

Does this sound familiar? In the first few weeks of starting my business, I realized that I needed to brand it—starting with a business card so I could hand something out when networking. I was in a hurry so the first thing I saw that looked good to me became the inspiration for my card and by extension my brand. I think it happens this way with a lot of business owners including the marketing agency I used to work for. So don’t worry if it happened to you. It’s not your fault!

Here’s the inconsistent look of my branding before. That’s because I created the business card first and then I did an ad (see upper right) based on an early version of my website that I did from a template. So I combined the two looks in a sort of transition over to one or the other.

Get a Second Opinion

Not sure which way to take it I got a trusted second opinion and I was able to see the right path to take. Here is the after. Notice the consistent color scheme, logo treatment, graphics for the background, fonts, etc. Now I’m clear on the look of my brand and it instills confidence in my small business.

AFTER Branding that includes binder spine, CD cover, an ad, email newsletter, identity, web, and Twitter pages

If you would like the confidence that professional branding can bring to your business I am ready to help. We offer a Free consultation to help you see the possibilities!

You need a Business Card

I know you are on the web and findable on Facebook as well as other social media sites but do you have a business card? If not then consider getting one tailored to your brand so that it’s handy to give out when face to face with a client prospect or anyone you want to stay connected with.

I mention it because I have been handing mine out over the last few months and realized that I’m almost out. Before creating the final file though I made sure to get a company email address to look more professional. All the emails will still go to my mac.com address but I now feel more committed to the business I started back in 2010!

Here are examples of three I’ve designed recently for clients:
1716_JLHTherapy_BusinessCard_FINAL

4217_WSS_BusinessCard_FINAL-1

1804_BusinessCard_FINAL-1