Thinking about who to approach to grow your business can be tricky. I’ve been reading up on it lately and I came up with 5 steps to do it for my own business. But for example purposes, I’m going to use myself as the best or ideal client for a business that say, sells makeup.
- The business owner first thinks I want to sell makeup to everyone!
- But wait, only some people wear makeup. So drill down to everyone who wears makeup.
- If I were the target though I won’t buy just any makeup. If you drill down to just people who wear makeup with natural ingredients then you’d get my attention.
- Still, if I’m a busy entrepreneur I will be looking either online or in a natural food store, I’m already in, buying other products.
- So to target someone like me your product has to have natural ingredients and preferably be sold in a natural food store. Simple right?
How do you find your best client? Let me know in the comments below.
I know you are on the web and findable on Facebook as well as other social media sites but do you have a business card? If not then consider getting one tailored to your brand so that it’s handy to give out when face to face with a client prospect or anyone you want to stay connected with.
I mention it because I have been handing mine out over the last few months and realized that I’m almost out. Before creating the final file though I made sure to get a company email address to look more professional. All the emails will still go to my mac.com address but I now feel more committed to the business I started back in 2010!
Here are examples of three I’ve designed recently for clients:
I was driving down a highway one morning recently when I saw a tractor on the grass that had been left there, probably by whoever had been cutting the grass with it. It was a distinctive green color so I thought, “that must be a John Deere tractor”. From where I was passing at a good clip, there was no way for me to know for sure what brand of tractor that was, except by the color. What a great idea for that company to have branded with that distinctive color.
With clients, I worked with at an agency, keeping color consistency for their brand was a must. Major brands know that their particular color very effectively sets them apart, either in the supermarket aisle or in ads, signage, and in the rest of their collateral.
Logo design for packaging using green for a 14-day challenge promotion
So when I work with my clients at Pat Creedon Design, I suggest that they consider color in their branding, it can get attention as well as an immediate association with your company if used consistently over time. Their color can then help grow their small brand into a bigger one and even a trusted one over the long term!
When it comes to graphic design help for your business, why limit yourself? I recently worked on logos, handouts, flyers, invitations, PowerPoint presentations, white papers, nametags, car magnets, direct mail, email marketing campaigns, and business card designs. Not to mention a 175-page book.
Over the course of my career, I never limited myself when it came to designing whatever was needed. I got to try my hand at all kinds of graphic design projects, from tiny toothbrush package inserts to giant building-sized billboards. I’ve even designed the panels of trucks a couple of times.
Having worked successfully on all of these projects gives me a breadth of experience I can bring to my current and future clients, no matter what graphic design needs they have for their businesses.
Unless you are a Graphic Designer!
DIY is big. It even has a cable channel (that I watch all the time). But Do It Yourself design of logos, ads, brochures, and even websites when it’s the branding and promotion of your own business? Not a good idea.
Would I write my own song? No!
I just got a music composer as a client. She has been my client before when I designed her first CD cover and insert. I’ve never written a song, whereas Monica has written many. I wouldn’t know where to begin.
Well maybe I’d try to learn an instrument first or learn to read music! But even with some rudimentary knowledge like that I doubt a song will be penned by me anytime soon.
Have computer, will DIY your design?
If you’ve never designed a brochure, logo, website or ad where would you start? You have a computer and know how to use it, but is that enough to start designing your business materials? Maybe not. If I needed a song written I would not rely on myself to do it. I’d definitely find an experienced songwriter. If you need promotion or branding, your business will definitely benefit from hiring an experienced Graphic Designer. It’s worth it!
Do not get distracted from this topic by going to check out that message that just popped up or seeing what’s going on at Facebook! I have found a way to streamline my thoughts so they stay on topic for the length of time I need to get things done. The best way I do that is to time activities. I literally set a timer in my smart phone and work on say a client project for a set amount of minutes. Then I take a another timed interval to do something business-related like filing jobs such as I mentioned in last week’s blog. Of course I also need a fun break because all work and no play makes for a dull day! This way to reduce distractions works for me. What works for you?