3 Reasons Writing that Book is a Good Idea

For about 6 years now I’ve been doing book design as well as branding for clients. I work with clients all over the country to design the covers sometimes and the inside always. They send me a proofread manuscript and I take it from there. Here are three reasons to write your own book:

  1. It’s the best way to drum up interest in the media for who you are and what you do. Journalists love to have a hook along those lines to have a reason to put you on TV, a podcast, radio, what have you. It immediately says, expert. I know the moment someone says they’ve written a book about their passion, business, or industry I think they must have real expertise in that area. I may not get around to reading it (unless I’m designing it) but I will take it into account when referring them to others or hiring them myself. I know most others feel the same way.
  2. The chances to be visible to your target audience goes up considerably. Especially if you use the book as a marketing tool, either by handing them out at your now much more frequent speaking engagements or through your website or otherwise online.
Book designs by Pat Creedon Design, Inc.

So carve out that time daily to get the writing done. It will be well worth it if getting your thought leadership out there is important to you!

I did this at first too, now I know better!

Better branding can begin right away

When I first started my graphic design business I felt that I should save money at every opportunity until I was making some. It made sense since I would need money in order to spend it! It led to having to redo basics like my branding, however. (I do that as my business so I could do it without spending money.) But it took a good chunk of time. And time is money! It was a while before I even noticed the disconnect between my lack of consistent branding and what I advertise as my expertise. (Embarrassing!) That may have cost me clients which definitely costs me money. Which brings me to my point. I know from my unfortunate experience that sometimes trying to save money we end up spending more!

Logo as it was used over the years.

Don’t wait (like I did)

If you are starting a business, don’t wait. Get a professional involved from the start to develop your branding so that it really reflects who you are and who you want to attract as clients. It’s one of the best investments a business owner can make!

The Blue Waters Farm logo was one I designed as soon as my client had a name. She has used it on her farm signs and all branded materials since.

If you are thinking about it but still not sure if branding your new business or rebranding your company is needed then contact us for a free discovery session today!