5 Steps to Your Best Client

Thinking about who to approach to grow your business can be tricky. I’ve been reading up on it lately and I came up with 5 steps to do it for my own business. But for example purposes, I’m going to use myself as the best or ideal client for a business that say, sells makeup.

  1. The business owner first thinks I want to sell makeup to everyone!
    everyone_rectangle
  2. But wait, only some people wear makeup. So drill down to everyone who wears makeup.makeupwearers_rectangle
  3. If I were the target though I won’t buy just any makeup. If you drill down to just people who wear makeup with natural ingredients then you’d get my attention.
  4. Still, if I’m a busy entrepreneur I will be looking either online or in a natural food store, I’m already in, buying other products.
  5. So to target someone like me your product has to have natural ingredients and preferably be sold in a natural food store. Simple right?

How do you find your best client? Let me know in the comments below.

You need a Business Card

I know you are on the web and findable on Facebook as well as other social media sites but do you have a business card? If not then consider getting one tailored to your brand so that it’s handy to give out when face to face with a client prospect or anyone you want to stay connected with.

I mention it because I have been handing mine out over the last few months and realized that I’m almost out. Before creating the final file though I made sure to get a company email address to look more professional. All the emails will still go to my mac.com address but I now feel more committed to the business I started back in 2010!

Here are examples of three I’ve designed recently for clients:
1716_JLHTherapy_BusinessCard_FINAL

4217_WSS_BusinessCard_FINAL-1

1804_BusinessCard_FINAL-1