It pays to be persistent in business

I’ve found this to be a truth: that it can really help if you are persistent when you are in business. Whether it’s visiting a coffee shop twice a week (week after week—they know my usual there) to see if the owner is ready to hand off his menu design changes or digging deep into the code of a client’s website to find a way to get an update done, persistence pays off. I can’t charge for the persistent part of my job of course because it’s kind of a given. But when word of mouth gets me more and more clients and referrals I know my persistence is truly worth it!

Las Vegas Design Center signs

Persistence​ is hopeful for good results. These are signs I did for a Las Vegas Design Center once.

Have you been persistent in trying to get a new client or in serving one you have or in just keeping in touch with a prospect? Tell me about it in the comments, I’d love to know!

Which font choices are best: plain or fancy?

Which fonts do you like best? It’s a very personal choice and it can help or hurt your business depending on what you choose. Here are some thoughts for how I picked.

With the designs I did for my clients below personality was important. I picked the fancy italic font for a more formal and feminine look, a plainer font for a sense of solidity such as this construction company benefits from, and I added some fun with a thick font all in lower case to show the approachability of this doctor.

fonts on business cards

Font choices on business cards I’ve designed all reflect the client’s personalities.

Imagine switching them up and you’d see that they would not have served each as well in conveying who they are and who they want to attract as clients!

If you would like help picking fonts for your next project, contact us today! We are happy to help.