Why unsubscribes don’t matter

I was recently talking to a business owner that thought that email marketing is not effective. They based that belief on their reaction to dealing with a full inbox of emails guessing that anyone they know would feel put off by emails from them as well. That is a valid point but it’s also beside the point. I will certainly open emails from people who I know offer valuable information. Even if I don’t get to read it right away I at least know that they care enough to keep me in the loop. Any emails I no longer find helpful or valuable I unsubscribe to. Or I simply delete them unread. (There are ways around that behavior as in resends to those that didn’t open emails.) But the point I made was that if you offer good value in your emails then they will be opened and read. If not right away then after a short while.

information definition

Good information adds value.

Keep communication lines open

The communication lines will stay open as long as your emails not unsubscribed to. Even if some campaigns suffer a few unsubscribes it doesn’t mean you didn’t offer value. It happened to me once. A close friend unsubscribed to my newsletter. After feeling hurt a while I figured out that it was a business-related communication and to her, our relationship was all about friendship. I finally asked her about it and she confirmed that interpretation. Plus when I unsubscribe it’s usually just to cull the overall number of emails I receive more than the content I had been receiving. So, don’t let your fear of bothering people prevent you from getting your news out there. People really do want to hear it!

For a limited time get a discount when you have us manage your email marketing. Contact Pat Creedon to learn more.

Why you are no longer busy in your business and how to fix it

Many times we business owners are so busy working on projects for our clients that we stop marketing. Then suddenly we’re no longer busy.

What gives?

What it means is that without marketing our businesses we no longer have a pipeline for new clients to find us. But this is a cycle that tends to repeat itself.

How can we market when we’re busy?

Then what should we do when we aren’t busy anymore and have to scramble to attract new clients? This problem can be fixed with a monthly (or more often) email newsletter. It’s something that can be set up with your branding on a platform like Constant Contact. Because it’s a continuing way to stay top-of-mind with clients and prospects it can lead to a steady stream of new clients and referrals.

Sample emails
Sample email newsletters

Great ways to use a newsletter is to report company news, promote events, give discounts to your newsletter subscribers, do a behind-the-scenes story, etc. There’s a great discount this month if you sign up for a managed account with me. I will design a template to match your brand and get you started on an easy, ongoing way to grow your business!