Stumbling into branding

PCD_branding

BEFORE Branding that includes binder spine, CD cover, an ad, email newsletter, identity, web, and Twitter pages

Does this sound familiar? In the first few weeks of starting my business, I realized that I needed to brand it—starting with a business card so I could hand something out when networking. I was in a hurry so the first thing I saw that looked good to me became the inspiration for my card and by extension my brand. I think it happens this way with a lot of business owners including the marketing agency I used to work for. So don’t worry if it happened to you. It’s not your fault!

Here’s the inconsistent look of my branding before. That’s because I created the business card first and then I did an ad (see upper right) based on an early version of my website that I did from a template. So I combined the two looks in a sort of transition over to one or the other.

Get a Second Opinion

Not sure which way to take it I got a trusted second opinion and I was able to see the right path to take. Here is the after. Notice the consistent color scheme, logo treatment, graphics for the background, fonts, etc. Now I’m clear on the look of my brand and it instills confidence in my small business.

AFTER Branding that includes binder spine, CD cover, an ad, email newsletter, identity, web, and Twitter pages

If you would like the confidence that professional branding can bring to your business I am ready to help. We offer a Free consultation to help you see the possibilities!

Beware the Shiny Object

It’s the time of year when I realize that if I want the silver to look shiny again I’d better polish it. We have accumulated a lot as most of the rest of the family on both sides have left or given it all to us, not wanting the hassle of cleaning it themselves. But I love shiny objects and it’s worth it to me to take the time to get that shine.

silver

My parents got this for their 25th Anniversary. It could use a lot of shining up!

In business, though shiny objects refer to those ideas that get our attention to the detriment of the goals we’re striving for. If you have lots of great ideas it can happen a lot! I know in my case that it’s a real challenge. So I am working on narrowing down my focus to be the go-to graphic designer for Wealth Managers that need to publish white papers and books to demonstrate their thought leadership. I can still work with all kinds of other clients if they fit my schedule and skill set of course. However, the website, emails and other marketing I end up doing should be centered on that goal. If you fit that description please get in touch! If you aren’t in that category get in touch too and I’ll see if I can help or know someone who can.

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