Reading the signs that you need better signage

I just completed over seventy signs for a volunteer job I did for a networking group I’m in. The task was to label where donations of goods go throughout a warehouse that supplies those just getting out of homeless shelters. Think of all the categories of things you have in your own house and you can understand why I had to create so many! But with master pages, threaded frames and other tricks I use in Adobe InDesign it went quickly and will hopefully be just what’s needed.

sign on the wall

One of over 50 signs I designed for a Ethan Allen design center in NYC.

Recently I went to meet a colleague at a cafe I wasn’t familiar with. I could not find it to save my life! When she found me and showed me to it I saw what the problem was. Their sign was small and hidden away. I doubt the owners really want it that hidden from potential customers. It’s a great place and I hope they improve their signage before long.

Good signage helps your business

I would not bring this up except, obviously, signage is on my mind. And it also happened to me on my recent vacation too. I wanted to meet a friend at a restaurant in Raleigh, NC. When I couldn’t find it and called the restaurant even the host could not adequately explain where they were in that maze of stores, restaurants, and a mall. Then when I finally did track it down I saw that the sign outside was tiny!

I know it seems too simple, but don’t lose business because no one sees your sign! A good website, a regular social media presence, word-of-mouth are great but don’t forget the basics like a readable, prominent sign. As an experienced sign and graphic ┬ádesigner I am happy to help you with that! Contact me or leave a comment.

7 Little known facts about what I do all day

As president of Pat Creedon Design, Inc. my day starts with some set routines and some variable ones. Here are seven that seem to be effective for me.

  1. I set positive expectations for the day first thing. Sitting with my Siamese cat nearby or on my lap, I imagine a good outcome for whatever I have on my plate that day.
  2. I usually go to a networking meeting or have coffee (black, no sugar) with someone I’ve networked with or to whom I was referred. This happens 2-3 times each week.
  3. My accountability is kept on track with a couple of other business owners I chat with every weekday at set times. This has helped me a lot.
  4. I follow up with emails (up to 20 per day) because networking is pretty useless without follow-ups.
  5. I work on client projects ranging from book design to logos to email campaigns in Constant Contact to branded marketing materials of all sorts. It’s always different and interesting!
  6. Late in the day as things are winding down and I write my blog, design a graphic for it, and post it. I start a new post but wait to look it again the next day.
  7. I back up my computer!

Fiona

Those are seven of my routines. What are yours? Get in touch, I’d love to know!