Purchases Inspired by Design

I sometimes buy items simply because I like the graphic design. I’ve been known to wear T-shirts from teams or places I have no relationship to. Here are some examples:

Surfer T-shirt

Love the colors and graphics

lacrosse_tshirt

I wear these team colors a lot but have never been on the team!

guns_roses_tshirt

I bought this for my husband. He loves it though we only bought one album and have never seen the band in concert.

It tends to cause the occasional awkward question, like “Did you play Lacrosse at Middlebury, Vermont High School?” (No, not even in New York State where I grew up…) “No, I just liked the design so I bought it as a souvenir on a trip up there.” That causes a confused look and the person usually moves on. But I love design and show my appreciation of it this way, even if it might be hard to explain to passers-by!

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The Case of the Jagged Logo

Have you ever seen something printed that looked jagged and strange? Here is an example from a flyer I got a while back:

pixelatedLogoIt was an obvious mistake since we all know that logo is not supposed to look like that. But what caused it to print like that? The problem was it was too low resolution. There are two types of images used in printing, vector and bitmap. Vector is done in programs like Adobe Illustrator and it can be resized up and down with no issues. Bitmap images have to have a certain number of dots per inch to reproduce correctly. Many people pull a logo or other graphic off their website send it to their graphic designer and say here, put this on my print materials. They don’t realize that the resolution on the web is much lower than what is required to print something with ink on paper. Of course why should they know that? It’s a piece of knowledge we graphic designers need to do our jobs right but other business owners know their own industries not ours. So I tell my clients to get me the original or something as close to the original as possible so it can look as good as possible. I’ve gone as far as recreating graphics and logos from scratch to get the quality needed if they couldn’t find or otherwise access better images. It’s part of being the best partner to my clients as I can be in my area of expertise.

If dpi, vector, bitmap, resolution etc. are like another language to you then allow us to keep your print materials looking as perfect and professional as your small business deserves!

Thoughts on DIY Design

I’ve never written a song. I wouldn’t know where to begin. Well maybe I’d try to learn an instrument first or learn to read music! But without even some rudimentary knowledge like that I doubt a song will be penned by me anytime soon. If you’ve never designed a brochure, logo, website or similar where would you start? You have a computer and know how to use it, but is that enough to start designing your business materials? Maybe not. If I needed a song written I would not rely on myself to do it. I’d definitely find an experienced songwriter. If you need a design to promote your business or brand then find an experienced Graphic Designer. It’s worth it!

Here are a couple of logos I designed:

Ethan Allen Essentials Logo

A logo I designed that’s used on designer training materials.

Next Act Marketing Logo

A client with a background in theatre wanted a logo for her new marketing company.

Before and After Business Card

I designed the after

I designed the after

Promoting Yoga for Riders

Postcard for Yoga for Riders

Logo and Postcard for Yoga for Riders, a new Westchester business

Farm sign with a logo I designed

This is a farm sign with my logo design on it. 

farm sign with my logo design on it

I like how it turned out.