As president of Pat Creedon Design, Inc. my day starts with some set routines and some variable ones. Here are seven that seem to be effective for me.
- I set positive expectations for the day first thing. Sitting with my Siamese cat nearby or on my lap, I imagine a good outcome for whatever I have on my plate that day.
- I usually go to a networking meeting or have coffee (black, no sugar) with someone I’ve networked with or to whom I was referred. This happens as often as 3 times each week.
- I work on client projects ranging from book design to logos to email campaigns in Constant Contact to branded marketing materials of all sorts. It’s always different and interesting!
- Each afternoon I have a list of marketing ideas and projects I try to keep up with so that I’m always making more of my potential customers aware that I exist!
- Working from home as I do, I’m usually able to fit in a walk every day. My husband, an artist, comes with me and we vary it from day to day. Sometimes it’s an errand we can do in town or else a walk to the nearby Nature Center or a town park.
- Our dinners are planned ahead and the ingredients are all sent once a week by Hello Fresh. It saves a lot of time in food shopping and is always delicious.
- I back up my computers!
Those are seven of my routines. What are yours? Get in touch, I’d love to know!
I just completed over seventy signs for a volunteer job I did for a networking group I’m in. The task was to label where donations of goods go throughout a warehouse that supplies those just getting out of homeless shelters. Think of all the categories of things you have in your own house and you can understand why I had to create so many! But with master pages, threaded frames and other tricks I use in Adobe InDesign it went quickly and will hopefully be just what’s needed.
One of over 50 signs I designed for a Ethan Allen design center in NYC.
Recently I went to meet a colleague at a cafe I wasn’t familiar with. I could not find it to save my life! When she found me and showed me to it I saw what the problem was. Their sign was small and hidden away. I doubt the owners really want it that hidden from potential customers. It’s a great place and I hope they improve their signage before long.
Good signage helps your business
I would not bring this up except, obviously, signage is on my mind. And it also happened to me on my recent vacation too. I wanted to meet a friend at a restaurant in Raleigh, NC. When I couldn’t find it and called the restaurant even the host could not adequately explain where they were in that maze of stores, restaurants, and a mall. Then when I finally did track it down I saw that the sign outside was tiny!
I know it seems too simple, but don’t lose business because no one sees your sign! A good website, a regular social media presence, word-of-mouth are great but don’t forget the basics like a readable, prominent sign. As an experienced sign and graphic designer I am happy to help you with that! Contact me or leave a comment.