Get this right and your business will be on its way!

Did you know how important it is to brand your company consistently with web, print, and social media? Get this right and you will have a company look and feel that will reassure customers and potential customers that you take your company seriously.

I understand how difficult this can be. I started my company back in 2010 without a plan for how to brand it. I of all people should have known better since my business plan was to brand small companies! But it’s easy to get caught up in the moving parts and forget to look at the overall picture. I created a look I liked for my business card and some print materials.

Then an ad opportunity came along so I created another look for that.

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An Ad for My Company from 2010 or 11

I had a website to match for a while that I based on a template I liked.

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My old Website

But then I wanted to add WordPress to my skills and the theme I liked was a different look again.  It may be  time (Ok it is time) to use my skills to create a consistent brand for myself. I will keep you posted on that.

How should you do it?

That’s where I encourage you to learn from me and not do it the way I did. Instead let Pat Creedon Design give your brand the look that suits it, or work with the one you have to get that professional consistency across all your materials whether printed or online. With a website (preferably with a blog), a Facebook page, a Twitter page and your LinkedIn company page branded with the logo, colors to match your brand look and feel, consistent fonts and a good photo you’ll be on your way!

Why DIY doesn’t work with Graphic Design

Unless you are a Graphic Designer!

DIY is big. It even has a cable channel (that I watch all the time). But Do It Yourself design of logos, ads, brochures, and even websites when it’s the branding and promotion of your own business? Not a good idea.

Would I write my own song? No!

I just got a music composer as a client. She has been my client before when I designed her first CD cover and insert. I’ve never written a song, whereas Monica has written many. I wouldn’t know where to begin.

Well maybe I’d try to learn an instrument first or learn to read music! But even with some rudimentary knowledge like that I doubt a song will be penned by me anytime soon.

Have computer, will DIY your design?

If you’ve never designed a brochure, logo, website or ad where would you start? You have a computer and know how to use it, but is that enough to start designing your business materials? Maybe not. If I needed a song written I would not rely on myself to do it. I’d definitely find an experienced songwriter. If you need promotion or branding, your business will definitely benefit from hiring an experienced Graphic Designer. It’s worth it!