Get this right and your business will be on its way!

Did you know how important it is to brand your company consistently with web, print, and social media? Get this right and you will have a company look and feel that will reassure customers and potential customers that you take your company seriously.

I understand how difficult this can be. I started my company back in 2010 without a plan for how to brand it. I of all people should have known better since my business plan was to brand small companies! But it’s easy to get caught up in the moving parts and forget to look at the overall picture. I created a look I liked for my business card and some print materials.

Then an ad opportunity came along so I created another look for that.

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An Ad for My Company from 2010 or 11

I had a website to match for a while that I based on a template I liked.

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My old Website

But then I wanted to add WordPress to my skills and the theme I liked was a different look again.  It may be  time (Ok it is time) to use my skills to create a consistent brand for myself. I will keep you posted on that.

How should you do it?

That’s where I encourage you to learn from me and not do it the way I did. Instead let Pat Creedon Design give your brand the look that suits it, or work with the one you have to get that professional consistency across all your materials whether printed or online. With a website (preferably with a blog), a Facebook page, a Twitter page and your LinkedIn company page branded with the logo, colors to match your brand look and feel, consistent fonts and a good photo you’ll be on your way!

4 Ways to Get Started on LinkedIn

http://www.linkedin.com is where professionals connect. After filling out your profile, here are 4 steps to take to start making the most of this powerful networking tool:

1. Grow your network by looking for current and past colleagues and coworkers using the Contacts or Add Connections under Network and ask to connect.

2.  Look for Classmates – use Find Alumni under Network. Remind them of your school when asking them to connect with you.

3. Create a custom LinkedIn address. See it on the right side when editing your profile: Your public profile URL.

Include your Linkedin “link” in your email signature. You’ll be amazed how many people will click it and want to connect.

4. Join Linkedin Groups. Choose any related to your niche or industry. Try to participate in the group by asking questions or commenting on others’ posts.