Communication in Graphic Design

I was in a coffee shop the recently where I picked up this little flyer for a flea market.

Flea flyer

Flea market flyer

I like the colors and the fun design. But as I read it I realized it’s missing a vital piece of information. Where is this taking place? There’s only a photo and the town name on it to give me a clue. I don’t know the building in the photo though so there’s no way for me to get there even I wanted to. That made me think about why just having pretty type, pictures and color on a page is not enough. For graphic design to serve its true purpose, it must communicate effectively. If this had that piece of information it would have been very effective because the design got my attention which is half the battle.

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Hand-carved beautiful typography

type on a an old grave stone

I shot this last weekend in Massachusetts. RIP to Bulah but I appreciate the beauty of the carving on her 18th century stone.