Which font choices are best: plain or fancy?

Which fonts do you like best? It’s a very personal choice and it can help or hurt your business depending on what you choose. Here are some thoughts for how I picked.

With the designs I did for my clients below personality was important. I picked the fancy italic font for a more formal and feminine look, a plainer font for a sense of solidity such as this construction company benefits from, and I added some fun with a thick font all in lower case to show the approachability of this doctor.

fonts on business cards

Font choices on business cards I’ve designed all reflect the client’s personalities.

Imagine switching them up and you’d see that they would not have served each as well in conveying who they are and who they want to attract as clients!

If you would like help picking fonts for your next project, contact us today! We are happy to help.

Reading the signs that you need better signage

I just completed over seventy signs for a volunteer job I did for a networking group I’m in. The task was to label where donations of goods go throughout a warehouse that supplies those just getting out of homeless shelters. Think of all the categories of things you have in your own house and you can understand why I had to create so many! But with master pages, threaded frames and other tricks I use in Adobe InDesign it went quickly and will hopefully be just what’s needed.

sign on the wall

One of over 50 signs I designed for a Ethan Allen design center in NYC.

Recently I went to meet a colleague at a cafe I wasn’t familiar with. I could not find it to save my life! When she found me and showed me to it I saw what the problem was. Their sign was small and hidden away. I doubt the owners really want it that hidden from potential customers. It’s a great place and I hope they improve their signage before long.

Good signage helps your business

I would not bring this up except, obviously, signage is on my mind. And it also happened to me on my recent vacation too. I wanted to meet a friend at a restaurant in Raleigh, NC. When I couldn’t find it and called the restaurant even the host could not adequately explain where they were in that maze of stores, restaurants, and a mall. Then when I finally did track it down I saw that the sign outside was tiny!

I know it seems too simple, but don’t lose business because no one sees your sign! A good website, a regular social media presence, word-of-mouth are great but don’t forget the basics like a readable, prominent sign. As an experienced sign and graphic ┬ádesigner I am happy to help you with that! Contact me or leave a comment.