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Don’t you love it when plans change?

5 Oct, 2021|

Ever find yourself going along, as usual, making plans, carrying them out, making more plans, then suddenly you hit a roadblock? It’s like the time I went to my favorite ice cream shop to buy my favorite ice cream pie and I found it had been replaced by a running shoe store! So I did the next best thing, I bought running shoes! I had a moment of frustration then a moment of clarity. It occurred to me that I really needed new sneakers and I didn’t need ice cream 🙂 It was a good decision. Later on, I hit

Follow me on Pinterest

5 Oct, 2021|

If you’re like me and are a visual person then Pinterest will be for you. I was introduced to it by a fellow Graphic Designer at my previous job and I took to it right away. I often do searches on it because the many visuals that come up make it easier to choose the link most likely to answer my query. When I find something out that others might find useful too and that I may want to refer to later I post it on one of my boards. If you’d like to visit my boards and perhaps follow me

I thought I had this figured out

5 Oct, 2021|

So I thought growing my graphic design business as my sole income once unemployment and severance ran out would be easy. All I had to do was to find more clients! I had a few already while I was still in the day job and doing the business nights and weekends. I could tell everyone I knew who had referred me and more clients would come pouring in. Only… they didn’t. Not cool. What was missing? In my case, it’s because I hadn’t become clear on my ideal client. You know, the one who is the person… Who is a

Elevator Pitch Practice

5 Oct, 2021|

Bringing our best to those who need it can be a specialized art. I’ve been studying art and design for most of my life, but I’m pretty new to the art of selling myself, in other words marketing my business! Everyone who starts to market their business sooner or later hears about the elevator pitch, the short summary of what they do that they could recite to a curious bystander while riding a few floors in an elevator. I live in a small town with very few elevators, plus I like using stairs for the exercise! Nonetheless, I’ve put together one

Why you are no longer busy in your business and how to fix it

5 Oct, 2021|

Many times we business owners are so busy working on projects for our clients that we stop marketing. Then suddenly we’re no longer busy. What gives? What it means is that without marketing our businesses we no longer have a pipeline for new clients to find us. But this is a cycle that tends to repeat itself. How can we market when we’re busy? Then what should we do when we aren’t busy anymore and have to scramble to attract new clients? This problem can be fixed with a monthly (or more often) email newsletter. It’s something that can

WHY UNSUBSCRIBES DON’T MATTER

5 Oct, 2021|

I was recently talking to a business owner that thought that email marketing is not effective. They based that belief on their reaction to dealing with a full inbox of emails guessing that anyone they know would feel put off by emails from them as well. That is a valid point but it’s also beside the point. I will certainly open emails from people who I know offer valuable information. Even if I don’t get to read it right away I at least know that they care enough to keep me in the loop. Any emails I no longer

10 tools I could use, maybe you can too!

5 Oct, 2021|

Here are links to some of the tools small businesses like mine (and maybe yours) could use. I’ve gathered them for a while now. proposify.com  moo.com wisestamp.com canva.com squarespace.com crowdfireapp.com pixabay.com hootsuite.com sproutsocial.com animoto.com I have yet to try all of them out so if you have, please let me know your experience and whether they were helpful! Contact me here—I’d love to connect.

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