An important part of serving clients is understanding the issues they have and providing solutions for them. If you think about it we all want solutions when we’ve got problems (unless complaining is just our thing). So when looking for a company to help us out, we first want to know if they understand our problem.
Examples of Solving Problems
A site with case studies is a good sign. That way we can see if a similar problem has been solved. I’ve added a few to my website for that reason.
The image above shows how I solved the problem of branding a personal trainer who needed a folder with stepped inserts that described all his services and background. The social media and website branding all matched to make sure his clients always knew it was his brand they were interacting with.
Being aware of the types of problems our clients or target audience has gives us a way to show them we’re able to provide solutions. And who doesn’t like solutions?
If you need a solution, comment on this post or contact us for a free discovery session!
Bringing our best to those who need it can be a specialized art. I’ve been studying art and design for most of my life, but I’m pretty new to the art of selling myself, in other words marketing my business!
Everyone who starts to market their business sooner or later hears about the elevator pitch, the short summary of what they do that they could recite to a curious bystander while riding a few floors in an elevator. I live in a small town with very few elevators, plus I like using stairs for the exercise! Nonetheless, I’ve put together one for networking and other random introductions so I can quickly answer the question, “So, what do you do?”
“I work with small businesses who struggle with getting a professional branded look for their company and would like to work one to one with a reliable, creative graphic designer who ‘gets’ them.
What separates my service from other designers is my 20+ years working on major brands and because of this, clients receive big brand expertise for their business to give them a look they can be proud of and that attracts their ideal clients.
Would you like to know more? Get on a call with me today and I’ll take you through the ways I’ve helped other small businesses like yours.”
What I like about this format is it puts the problem I solve up front, then why I can solve it, and lastly, the results. It’s followed with a CTA (Call to Action) that gives interested parties a way to act on it if they like what they hear. My investment in a business coaching program is paying off because of nifty tools like this! Let me know your elevator pitch if you have one. Put it in the comments here or email me.