Which font choices are best: plain or fancy?

Which fonts do you like best? It’s a very personal choice and it can help or hurt your business depending on what you choose. Here are some thoughts for how I picked.

With the designs I did for my clients below personality was important. I picked the fancy italic font for a more formal and feminine look, a plainer font for a sense of solidity such as this construction company benefits from, and I added some fun with a thick font all in lower case to show the approachability of this doctor.

fonts on business cards

Font choices on business cards I’ve designed all reflect the client’s personalities.

Imagine switching them up and you’d see that they would not have served each as well in conveying who they are and who they want to attract as clients!

If you would like help picking fonts for your next project, contact us today! We are happy to help.

Why you are no longer busy in your business and how to fix it

Many times we business owners are so busy working on projects for our clients that we stop marketing. Then suddenly we’re no longer busy.

What gives?

What it means is that without marketing our businesses we no longer have a pipeline for new clients to find us. But this is a cycle that tends to repeat itself.

How can we market when we’re busy?

Then what should we do when we aren’t busy anymore and have to scramble to attract new clients? This problem can be fixed with a monthly (or more often) email newsletter. It’s something that can be set up with your branding on a platform like Constant Contact. Because it’s a continuing way to stay top-of-mind with clients and prospects it can lead to a steady stream of new clients and referrals.

Sample emails
Sample email newsletters

Great ways to use a newsletter is to report company news, promote events, give discounts to your newsletter subscribers, do a behind-the-scenes story, etc. There’s a great discount this month if you sign up for a managed account with me. I will design a template to match your brand and get you started on an easy, ongoing way to grow your business!