Websites are the Business Cards of the Internet

Once there was a time when all you needed was a business card to hand out and you were in business. Most people who have a business have a card to go with it and give it out freely, especially if it’s any kind of service business. The card has the basic information that the prospect needed: business name, address, phone number, maybe an email address and sometimes the services or products available, and some branding like a logo and tagline. Interested parties would simply call, email or stop by and the business grew. Now there is an expectation that, before anyone commits to that call, email or walk-in, they will have access to your business on the world-wide web. It’s become a given that businesses can be researched first from anyone’s computer, or even more likely, their smart phone or tablet. And if your business is not represented by it’s own website then people simply Google it.

That’s when it gets interesting. Everyone is likely to be searchable thanks to the diligence of companies like Google but not everyone will be that happy with what shows up about them. A business owner I know felt he was busy enough that he didn’t need a website for his company. But he was having a problem with people calling to ask him for a service that his company doesn’t do. I said I’d look into it for him and I found out that his business listing on the web didn’t mention what he does. Hence people were assuming that he offered what they wanted. If he had a website that told people exactly what services his company offered it would have cut down on nuisance phone calls that were not resulting in new business. Getting a website is the best way since business cards to control what you want people to know about your business. And these days it virtually is a business card!

Custom Websites, Worth the Investment?

In a previous blog post I made the point that websites are today’s business cards. If that’s the case then do you want a business card for your business? Of course. Then you also should want a website design that reflects your business as well. Being infinitely malleable your website is a much more flexible tool for describing your business than a business card. What would you pay for that? Why would you not want the most useful way to promote your business that today’s technology offers? A website, in other words, is well worth the investment and should be considered as one of your start-up costs. If you aren’t a start-up then to keep new clients coming it’s vitally important to have an effective web presence these days. But no one has to break their budget to get one up and running.

Custom websites visualCustom websites come in all price ranges, so shop around. The web designer you end up with should be someone you feel comfortable with and can contact easily for changes, troubleshooting and updates. I am always running into people who hired someone to do their website and now they need them but they won’t return calls or reply to emails! That’s pretty frustrating. My business plan at Pat Creedon Design is to be very accessible via email, phone, Skype, LinkedIn, Facebook, Twitter and in person to all my clients. I work within budgets and have a reputation for fast turn-arounds when needed. Since I also offer graphic design I can do the promotional materials, ads and direct mail for your business as well. The consistency in having one graphic and web designer on it all plus the reliability of one contact makes for a pleasant and smooth process. For a quote, contact Pat Creedon at pmcreedon@mac.com.