Stop thinking you don’t need a vacation

Every small business owner needs a vacation. If you didn’t take one last year then it’s a good idea to take one this year. And if you can’t remember when you last took one then you must take one soon! I’m in that last camp I’m afraid. But next week starting Wednesday I’m taking a whole week off. I did arrange it over a weekend on purpose so as not to be gone too many business days but it still counts.

Tour books and maps

The trip has been planned for months as a road trip to see a friend in North Carolina who’s lived there a few years and has thoughtfully provided for me in advance by having a house with a guest room. I’m not bringing my laptop unless I have to and I’m hoping to connect with other friends in the area and on the way and way back. Some of whom are past or possibly future clients (by way of justifying this to myself). It is a needed respite from constantly working on my business and it’s an investment in myself and my well-being. So if you don’t see my blog posts for a few days you’ll now know why!

Stumbling into branding

PCD_branding

BEFORE Branding that includes binder spine, CD cover, an ad, email newsletter, identity, web, and Twitter pages

Does this sound familiar? In the first few weeks of starting my business, I realized that I needed to brand it—starting with a business card so I could hand something out when networking. I was in a hurry so the first thing I saw that looked good to me became the inspiration for my card and by extension my brand. I think it happens this way with a lot of business owners including the marketing agency I used to work for. So don’t worry if it happened to you. It’s not your fault!

Here’s the inconsistent look of my branding before. That’s because I created the business card first and then I did an ad (see upper right) based on an early version of my website that I did from a template. So I combined the two looks in a sort of transition over to one or the other.

Get a Second Opinion

Not sure which way to take it I got a trusted second opinion and I was able to see the right path to take. Here is the after. Notice the consistent color scheme, logo treatment, graphics for the background, fonts, etc. Now I’m clear on the look of my brand and it instills confidence in my small business.

AFTER Branding that includes binder spine, CD cover, an ad, email newsletter, identity, web, and Twitter pages

If you would like the confidence that professional branding can bring to your business I am ready to help. We offer a Free consultation to help you see the possibilities!