Networking Works

If you knew something you were already doing made you the most money, would you keep on doing it? I take time out on the 23rd of almost every month to look over my business as a whole and see where things are working and not working. I call it my Business Development Day (or Biz Dev Day for short).

Networking at the coffee shop

Networking can be at the local coffee shop as well as at more formal groups.

On a recent Biz Dev Day, I wrote down all my clients names and next to each how I had gotten them. It was a really useful exercise because it told me that I had gotten almost every one of them by networking! In other words, word-of-mouth. People who I had met through going out to networking groups or ran into while getting coffee had all remembered me when they needed graphic design or knew someone who did.

So, if you are going downtown to get your morning coffee anyway, think of it as a networking opportunity because you never know who you might meet that will refer you or hire you themselves. Keep it up and it may become the key to growing your business!

What are you doing today to grow your business?

Every day I get to choose how I will arrange my schedule to get work done or to market my business to bring more work in. Often it involves meeting with clients or prospective clients in person. I love meeting for coffee and getting to know others who are also trying to grow their businesses. I like to hear their challenges and accomplishments and share some of mine.

Coffee meetings are a great way to grow a business!

We can commiserate with one another in a way that I couldn’t with coworkers in a corporate environment while I ran my company on the side. I’m glad now to be able to devote all my time to my small business (five days a week) and to see how it grows day by day through networking over coffees and referrals from happy clients! Let me know what works well for your business in the comments.