3 Reasons Writing that Book is a Good Idea

For about 6 years now I’ve been doing book design as well as branding for clients. I work with clients all over the country to design the covers sometimes and the inside always. They send me a proofread manuscript and I take it from there. Here are three reasons to write your own book:

  1. It’s the best way to drum up interest in the media for who you are and what you do. Journalists love to have a hook along those lines to have a reason to put you on TV, a podcast, radio, what have you. It immediately says, expert. I know the moment someone says they’ve written a book about their passion, business, or industry I think they must have real expertise in that area. I may not get around to reading it (unless I’m designing it) but I will take it into account when referring them to others or hiring them myself. I know most others feel the same way.
  2. The chances to be visible to your target audience goes up considerably. Especially if you use the book as a marketing tool, either by handing them out at your now much more frequent speaking engagements or through your website or otherwise online.
Book designs by Pat Creedon Design, Inc.

So carve out that time daily to get the writing done. It will be well worth it if getting your thought leadership out there is important to you!

If it’s free you’ll probably pay too much

Many business owners think that free is the best bet when it comes to marketing themselves. They find free stock images, they get a free website online, they do their own print materials free on their own computer. That can work for a while but there comes a time when if you’ve gotten everything for free, you’ve paid too much!

The reason I say that is you are forgetting some costs to factor in. What about the free images you picked showing up on a competitor’s website or mailing? Or the logo you made for free prints poorly on your ads because it’s the wrong resolution? These are the types of things that can drive away customers and cost your business money you don’t even know is missing.

Event branding
Event branding done when I worked at Ethan Allen.

Good branding by a professional branding and graphic design expert is money well spent. It has significant returns on the investment for years down the line. So don’t stint on the areas that seem so easy to get free. It’ll really cost ya!

That said, I understand the need to budget early on so Pat Creedon Design offers a cost-effective Business Basics package that will get you started on the right foot. Ask about it here.