Do you fear the cost of graphic design?

I know that when I am thinking that I might need something done by another expert I fear what it will set me back. And if I’m not quite in a place to buy I hold off, not even inquiring about the cost. In fact I tend to think, “I can’t do that, it’ll be too expensive.” That is until it gets to the point that I need that thing the expert does, whatever that is, and I come up with what it takes no matter what!

Design need not be costly.

So if you are putting off graphic design for your business because you fear the cost, be reassured that we are trained and skilled and it is totally worth what it costs to get effective communication though quality graphic design. But if you aren’t ready you aren’t ready. At Pat Creedon Design we keep costs down because we realize that small businesses have to watch every penny. We have low overhead and can work at a fast pace to be cost-effective. That means that when you are ready you can be confident you are getting an excellent value.

Graphic Design 101: What is a font?

Most people know about fonts and the fact that they make up the type you see on the page. But from a graphic design point of view, fonts are the bricks for building any design from websites to print materials to signs and billboards.

A font is part of a typeface which is part of a typeface family, ie, Bodoni (typeface family), Bodoni Bold (a typeface in that family), Bodoni Bold, 12 point (the font as it is measured in points).

Book on type

Book on type

Recently a grateful client of mine sent me a large box with a book inside called Manual of Typography by Giambattista Bodoni. Within this giant 1200 page tome are examples of the typeface family dating to the early 1800s and still in use today!

Back when type was hand set the printers and designers needed to have an idea of how each font would fill a given sized page, hence type sample sheets (or books in this case) gave different font size examples. I’m fascinated by this book and all the work that went into it but also glad I don’t actually need a shelf full of these to design with fonts today!