Many business owners think that free is the best bet when it comes to marketing themselves. They find free stock images, they get a free website online, they do their own print materials free on their own computer. That can work for a while but there comes a time when if you’ve gotten everything for free, you’ve paid too much!
The reason I say that is you are forgetting some costs to factor in. What about the free images you picked showing up on a competitor’s website or mailing? Or the logo you made for free prints poorly on your ads because it’s the wrong resolution? These are the types of things that can drive away customers and cost your business money you don’t even know is missing.
Good branding by a professional branding and graphic design expert is money well spent. It has significant returns on the investment for years down the line. So don’t stint on the areas that seem so easy to get free. It’ll really cost ya!
That said, I understand the need to budget early on so Pat Creedon Design offers a cost-effective Business Basics package that will get you started on the right foot. Ask about it here.
When I first started my graphic design business I felt that I should save money at every opportunity until I was making some. It made sense since I would need money in order to spend it! It led to having to redo basics like my branding, however. (I do that as my business so I could do it without spending money.) But it took a good chunk of time. And time is money! It was a while before I even noticed the disconnect between my lack of consistent branding and what I advertise as my expertise. (Embarrassing!) That may have cost me clients which definitely costs me money. Which brings me to my point. I know from my unfortunate experience that sometimes trying to save money we end up spending more!
Don’t wait (like I did)
If you are starting a business, don’t wait. Get a professional involved from the start to develop your branding so that it really reflects who you are and who you want to attract as clients. It’s one of the best investments a business owner can make!
The Blue Waters Farm logo was one I designed as soon as my client had a name. She has used it on her farm signs and all branded materials since.
If you are thinking about it but still not sure if branding your new business or rebranding your company is needed then contact us for a free discovery session today!