We all want to have success in our businesses and these days just to survive is a success!
But if you’re like me you want to do a lot more than just survive. We all want people to find us and remember us and keep coming back to us. In other words, we want a thriving business.
But the problem is when we have branding that’s so inconsistent that people get confused they may end up with our competitors instead! Or if all the colors, fonts and logo are consistent but send the wrong message it also hurts by turning people away.
At Pat Creedon Design we understand how important thoughtful and consistent branding can be in growing a successful business. After decades helping big brands stand out I’ve developed a simple system to get you there no matter what size business you have.
Below are blog posts to learn more or contact us here and get started today getting visible through a great logo design and graphic design that sets your business apart!
I just completed over seventy signs for a volunteer job I did for a networking group I’m in. The task was to label where donations of goods go throughout a warehouse that supplies those just getting out of homeless shelters. Think of all the categories of things you have in your own house and you can understand why I had to create so many! But with master pages, threaded frames and other tricks I use in Adobe InDesign it went quickly and will hopefully be just what’s needed.
One of over 50 signs I designed for a Ethan Allen design center in NYC.
Recently I went to meet a colleague at a cafe I wasn’t familiar with. I could not find it to save my life! When she found me and showed me to it I saw what the problem was. Their sign was small and hidden away. I doubt the owners really want it that hidden from potential customers. It’s a great place and I hope they improve their signage before long.
Good signage helps your business
I would not bring this up except, obviously, signage is on my mind. And it also happened to me on my recent vacation too. I wanted to meet a friend at a restaurant in Raleigh, NC. When I couldn’t find it and called the restaurant even the host could not adequately explain where they were in that maze of stores, restaurants, and a mall. Then when I finally did track it down I saw that the sign outside was tiny!
I know it seems too simple, but don’t lose business because no one sees your sign! A good website, a regular social media presence, word-of-mouth are great but don’t forget the basics like a readable, prominent sign. As an experienced sign and graphic designer I am happy to help you with that! Contact me or leave a comment.