You may have a website that is fine and informative and otherwise gets the job done but there may be areas in it that could improve. Is it responsive—meaning adaptable to smaller screens like smartphones and tablets? If not that can turn away customers since over half of internet traffic comes from mobile devices these days.
Don’t have a site that breaks on mobile devices!
Or it may be something small and not that noticeable that bothers the people you are trying to target. Do you drive away customers inadvertently?
I know that when I encounter a site that takes too long to load I’m out of there. Or if music or a video starts to play the moment I land on the site and I didn’t expect it I’m gone. Then there’s the website that has the navigation in a different place on every page. That could definitely frustrate a would-be client/customer. These are some of the examples of ways your website could be driving away the people you want to attract.
If a feature is off-putting to your audience it’s not worth keeping. We can look at your site and recommend the tweaks needed to remove anything getting between you and your customers. It may be an easy fix and just the thing to get your business website helping instead of hurting you!
Once there was a time when all you needed was a business card to hand out and you were in business! Most people who have a business have a card to go with it and give it out freely, especially if it’s any kind of service business. The card would give out the basic information that the prospect needed: business name, address, phone number, maybe an email address and sometimes the services or products available, and some branding like a logo and tagline. Interested parties would simply call, email or stop by and the business grew. Now there is an expectation that, before anyone commits to that call, email or walk-in, they will have access to your business on the world-wide web. It’s become a given that businesses can be researched first from anyone’s computer, or these days, their smart phone or tablet. Now if your business is not represented by it’s own website then people simply Google it.
That’s when it gets hairy. Everyone is likely to be searchable thanks to the diligence of companies like Google but not everyone will be that happy with what shows up about them. I recently talked with a business owner who felt he was busy enough that he didn’t need a website designed and uploaded for him at a personalized URL for his company. But he was having a problem recently of people calling to ask him for a service that his company doesn’t do. I said I’d look into it for him and I found out that his business listing on the web didn’t mention what he does do hence people were assuming that he offered what they wanted. If he had a website that told people exactly what services his company offered it would have cut down on nuisance phone calls that were not resulting in new business.
A website can be as simple as a “landing page” which is literally like a business card on the web. It gives the basic information on your company and it’s products or services. It has your logo, tagline and colors that brand your business and that’s it. As long as it’s not created in Flash then it will be searchable by the search engines and will show up when the company name is Googled. To get ahead of your competition though something more will be needed but that will be covered in another blog. Thanks for your time! Feel free to share your thoughts and experiences in the comments below.