Don’t be so insecure

I go to websites across the world wide web and find that so many of them are insecure! Also known as Not Secure, which is helpfully announced in the address bar of many browsers. If you go to your own website and you see those words, or it starts with Http and not Https then that means you need to procure an SSL certificate for your site. Your host should have information on what that is and whether you qualify for it for free or need to pay a fee.

SSL in browser

Note the little padlock next to my URL. That’s a good sign.

It’s important to make sure you take care of this little matter soon because it could be affecting your business, your SEO, the trust of those going to your site, etc. If you have no idea what I’m talking about get in touch and I’ll help you out!

Reading the signs that you need better signage

I just completed over seventy signs for a volunteer job I did for a networking group I’m in. The task was to label where donations of goods go throughout a warehouse that supplies those just getting out of homeless shelters. Think of all the categories of things you have in your own house and you can understand why I had to create so many! But with master pages, threaded frames and other tricks I use in Adobe InDesign it went quickly and will hopefully be just what’s needed.

sign on the wall

One of over 50 signs I designed for a Ethan Allen design center in NYC.

Recently I went to meet a colleague at a cafe I wasn’t familiar with. I could not find it to save my life! When she found me and showed me to it I saw what the problem was. Their sign was small and hidden away. I doubt the owners really want it that hidden from potential customers. It’s a great place and I hope they improve their signage before long.

Good signage helps your business

I would not bring this up except, obviously, signage is on my mind. And it also happened to me on my recent vacation too. I wanted to meet a friend at a restaurant in Raleigh, NC. When I couldn’t find it and called the restaurant even the host could not adequately explain where they were in that maze of stores, restaurants, and a mall. Then when I finally did track it down I saw that the sign outside was tiny!

I know it seems too simple, but don’t lose business because no one sees your sign! A good website, a regular social media presence, word-of-mouth are great but don’t forget the basics like a readable, prominent sign. As an experienced sign and graphic ¬†designer I am happy to help you with that! Contact me or leave a comment.